Limitless Van

Branding + Website Design

Limitless Van is a company based out of North Bonneville, WA. They specialize is converting cargo vans to fit their customers outdoor lifestyles. The project breif required branding & a website where customers can place orders, buy custom products.

Limitless Van Branding

Conceptualize

Researched competition, studied their product and services, and asked for websites they liked. Pen to paper I started sketching basic shapes, exploring what worked and didn’t. Provided three directions to choose from.

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Logo concept 2 of Limitless Van branding.

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Logo concept 1 of Limitless Van branding.

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Logo concept 3 of Limitless Van branding.

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Logo concept 2 of Limitless Van branding.

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Fine Tune

After they chose the logo concept they liked, we focused on color palettes, complimentary font types, and real-life application. After viewing different examples, we decided that a simple black & white color scheme elevated the brand and allowed their product to shine.

Delivery

Approval was received and three formats were created to accommodate different online ratios: vertical, horizontal, and icon. Vector & bitmap formats were provided. Final files were sent by link through email.

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Square ratio logo version.

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Icon logo version.

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Rectangle ratio logo version.